Marketing spam gone mad

I decided to have a look through my junk mail folder. Desperate I know, but I thought perhaps there might be a reply from one or any of the jobs I have applied for but heard nothing back from. Good thing I did, Halleluljah, the folder held several pleasant surprises.

I immediately realised Christmas is saved. Forget the angst about the cost of finding presents for my daughters.  I have won at least five brand new Iphones in the past month, as well as a couple of holidays. Isn’t life raining sunshine and money on me?

To top it all there was the added silver lining of two unknown relatives in America that has sadly passed away but left me their considerable estate. All I have to do is send my banking details….. I was warned that life would change for the better when I started meditading on a daily basis, but this result is amazing after only three weeks.

Good thing I have come into some extra cash as I was also made som very special offers. Pills to pick me up and bring me back down again, fantastic creams to make me look younger as well as connections to find myself a beautiful russian bride. Not sure what my husband would say though.

As the icing on the cake I was offered pills that are guaranteed to enlarge my genitals, but I can’t really see the point so I think I will pass on that particular offer.

It fills me with awe to be this incredibly lucky, just before Christmas and all. I wonder how many more are this lucky every day/month/year, and decide to act on the e-mails. Some must surely do that, as the offers keep coming. Otherwise people would stop sending e-mails like these, wouldn’t they?

Annonser

A random invitation to my dentist

Did you get an invitation today from a random woman you barely know? A standard request that left you a bit confused and possibly a bit curious? I confess it may have been me. Somehow I told Linked In that I wanted to send a standardized invitation to connect to 176 people in my mailbox. I have made many new connections today, which is good I suppose but I also cringe a bit as I feel a bit unprofessional and worry what some of the recipients think…

Who are you?
One of you may be my dentist. Some of you I have probably sent job applications to. About 60 of you are parents to children in my childrens’ Schools and some of you are their teachers or even headmaster…  I think one also went to an author I admire and wrote to say how much I like her books…  We may have been listed together in a mail list, I don’t know. I am just not as certain as Linked In that all of these invitations should have been sent.

To my new contacts
Hello and welcome to my sphere 🙂 Let me derandomize myself. I am a designer/productdeveloper that has just finished a two year vocational degree in Digital Marketing/Communication. I lived in England for 14 years  but now I live in Gothenburg, Sweden. I love creative writing… well, everything creative really, and spend a lot of time with our family dogs Charlie the Lab and Buddha the Flattie.
I am a great believer in the power of the universe so I am choosing to believe this slipup happened for a reason.  Should you have a need for someone like me, or know someone that does… at least you know where to find me now 🙂

To my existing contacts that I wasn’t connected to on Linked In.
Well hello and nice to see you. How are you doing and are your dreams coming true? As you understand from above I am still working on mine. One step at a time. The core of my dream is twofold at the moment. I really miss the creative buzz I got from design and product development but know in my heart I can get the same from writing so either direction will get me to my destination. I also really miss England, but am not quite sure what to do about that.

If you are my dentist, or feel that it was just too random an invitation and we have nothing to share. I apologise and promise I will not be in the least offended if you ignore my invitation.

All the best to you and yours ❤

Jeanette

The value of your internal estate

When writing a personal presentation you have to somehow create value around the total lifelong learning and experiences you have collected. This is particularly true when writing résumés and personal letters when looking for work. So how do you compress your personality, your training and your past experience onto two pages, and how do you get the person on the other side to actually read it?

Well, if I knew that I would not currently be in the very position of having to do that, but having done extensive research on the matter I have made a few observations that I now try to follow…

  1. It is all about the future
    • Telling all about your past experience and results will not make anyone impressed. The person reading wants to know what you will bring to them and feel that you have passion and a game plan to make that happen.
  2. Think like a spy
    • Everything you put into your application pack has to be based on the basis of “need to know”. Focus on what the prospective employer needs and build your application around that.
  3. Do your research
    • Don’t just see who you know on Linked In that could help. Learn all about the company. Find out what kind of person will fit in the group, and if that is you, describe yourself as such. For example, if the company lists social responsibility as one of their core values you should mention any experience of voluntary work.

If, like me, you don’t like picking up the phone to a prospective employer, try to think what you as a person can do in a wider strategy to get noticed. A few of the options open to try are blog, a video or a digital CV to link to; any medium that will show your personality is good. Remember to portray your true self as that is what they will expect when you get employed. No matter how good you are at adapting you still have to show your true colours…

The biggest obstacle, for me at least, is to hold on to the value of that internal estate when I get turned down, or not selected for an interview. When this happens I have to remind myself that what I carry inside as skills and experience is is valuable, and not let anyone call it bric a brac.

In summary, you have to make the employer see from your application what the future would be like with you as an employee. If anyone has more or better suggestions about getting the attention of recruiters please feel free to share in the comments below J.

Like with most things practice will make perfect so a favourable breeze in cosmos will most likely blow in my direction pretty soon…

Social Media is about today – aiming for tomorrow!

I read a huge amount of articles, reports and books about Social Media and how consumers behave in the seemingly transparent world of constant updates. Mostly it feels like the industry is filled with cheerful quick fix articles about how to “increase sales” or other fairly loosely specified targets in three, five or ten easy steps.

After having studied to become a social media manager, I want to ask businesses and SoMe gurus alike to take it seriously. Social media is not about quick fixes if we’re talking B2C or B2B. It is not even to be taken lightly in the context of maintaining personal relationships.

Your friends can see through glossy updates with pictures of strawberries and smiles and customers sense if your reasons for posting are not genuine or not in line with how they perceive your brand.

Well, duh! Obvious statement alert! But if it is obvious, why do so many not take it seriously? Why do I see job ads where they are looking for “a student” to manage a company’s social media? Why do so many still view social media as something “on the side”. If I ran a business I would like to have an expert on Social Media and branding at the helm of what for many people is the point of contact with my brand. Not someone who’s loyalty may not be fully focused on my brand.
happy_cow_by_balivandi-d61jwo0

Stop and think about what you do that makes life better for other people, two or three layers down, not just that you have a “great product”. For example, let’s say you sell spray on eco-friendly plastic insulation. First layer down you have the financial savings of your product, lower energy bills. Second down the global environmental benefits using less energy has for all of us. Third down you would talk about animal welfare describing the benefits to the livestock in stables insulated with your product. A picture of a happy cow will invoke much more sympathy than a picture of plastic spray.

So, please, take Social Media seriously and investigate who you are, how you can bring value to your audience and how you can do that consistently over time. Not only will you move faster towards your vision and get a better reputation, you will also help cleanse social media streams from mindless, useless posting that nobody finds valuable.

// Jefa